A Chatbot Company Went Bankrupt. Disney Is Bidding.

A chatbot company that let millions of people talk to fictional characters just went bankrupt. And Disney wants some of what’s left.

Character A I filed for bankruptcy in mid-October. It wants a judge-approved sale, and says the service could shut down if nobody buys it.

Disney is the first bidder, at twenty million dollars. It would get the right to use some of the company’s tech, plus some legal claims. Rivals can still bid higher.

Here’s the twist. Last year, Disney told the company to stop using Disney characters. Now Disney is bidding. That’s not a plot twist. That’s a business plan.

The company was once valued at about a billion dollars. Making money turned out to be harder than making hype.

Watch three things: does anyone outbid Disney, what happens to the users, and who’s next.